Charities occasionally need to choose a marketing agency that will help them reach their goals when it comes to communication and fundraising. Without a good agency and without a good strategy for communicating, you are unlikely to have effective messaging or effective impact with your marketing. Not all marketing agencies were created equal, however. Some by virtue of expertise, experience or even specialization, have developed more effective skills of getting your message out there and increasing your impact. The most important step is to figure out which these are. There are lots of options in the market but you need to know the best qualities that you need to look for in a UK charity marketing service. After all, picking the wrong partner will likely cost you time and money. Let’s delve deeper on how to find a charity marketing service UK partner.
If you are grappling with how to find a charity marketing service UK has today, here are some of the top qualities that you need to look out for:
Do they have good digital expertise?
In the era of online marketing, you cannot afford to have a charity marketing agency that lacks digital expertise. It is the digital channels that drive the leads, conversions and impact. Look for a marketing agency that has broad expertise across diverse digital channels. A lot of people, including potential donors, are now spending a lot of their time online and you need to reach them where they are. A good charity marketing agency must be skilled in web development, PPC adverts, social media marketing, SEO, landing page optimization as well as activation meeting amongst others.
Are they data-driven?
Successful marketing campaigns require a reliance on data. Good data will enable better decision-making for your charity. When looking for a charity marketing agency, you need to assess whether they place an emphasis on data and analytics as core components in delivering on your marketing objectives.
Do they emphasize storytelling and content marketing?
Storytelling is a very central component in charity marketing. The charity marketing agency that you contract must have great expertise in storytelling. They should be able to capture the essence and work of your charity through powerful and compelling storytelling.
They should be focused on good design
Are they able to deliver good design? This is another component that you need to look for when you are planning to hire a charity marketing agency. They should be able to create thoughtful and great designs that will be able to increase the effectiveness of your messaging. Check out Img Marketing
Knowledge of your audiences
It is generally best to hire a marketing agency that has experience or even specialization in charity marketing because they have a better understanding on the kind of audiences that you are targeting. They can help you come up with great ideas for fundraising and help in crafting a great UK charity marketing strategy that will help you reach out to these audiences.
Get additional tips on how to find a charity marketing service UK partner or even advice on how to effectively market your charity at http://www.imgmarketing.co.uk/.