Even though most people believe that the modern age of digital marketing has replaced the use of business cards, business experts think otherwise. They believe that the business card remains as one of the top tools available for marketing professionals to use. When done properly, a business card can reinforce the business image and leave out a good impression of the company. But how do you guarantee that a business card will do its job?
Below is a list of guidelines to consider when you buy business cards online or you create a custom design for your business:
Get a Professional
Unless you are the creative type or you have had experience creating something similar to a business card in the past, you should at least hire a professional to create your business cards. The creation and design of a business card appears simple and straightforward. However, there are certain aspects of the design that require professional eye. You want the design to be consistent with your brand image and the impression you would like to create on your prospects. Read more at Stamp Store
Simple is the Best
A winning business card design is something that provides the information your prospects need in a clear and concise manner. A typical business card measures 3.5 inches by 2 inches in size. This means you have little space to work with in terms of listing down information about your business. The logo should be included and the business name and address. The logo should be prominently seen but not too big as it crowds the space. The font should be professional-looking and easy to read. With that being said, avoid comic sans or any font that is too artsy!
Don’t Be Afraid to Think Outside the Box
As mentioned a while back, the standard size of a business card is 3.5 inches by 2 inches. But you do not have to stick to the norm as you can try out other business card shapes and sizes too. When you try to do something out-of-the-box, you are aiming to stand out and to become memorable in the eyes of your prospect. But do not alienate your target prospects for the sake of novelty.
Content is King
This rule does not just apply to SEO; it is also important in the world of making business cards. Due to the limited space, brevity is of utmost importance when designing a business card. Deliberately choose the information you want to include in the card. Aside from the logo, business name and address, you should also include contact numbers, e-mail and your website address (if any).
Don’t Mind the Back
Most people care less about what is written on the back of the business card. Hence, if you are saving some essential business information on the back, don’t. Only a few people will bother to look at the back since most of them assume there is nothing on it. If you have an important piece of information you want your prospects to know, make sure you have included it in the front side. For more details, go to http://www.stamps.net.au/categories/Business-Cards/