LinkedIn is known as a social media website but it can be a powerful marketing tool for professionals too. It has become somewhat of a directory wherein professionals look for professionals from a particular industry. This is a great way to meet potential business partners. For lawyers, you can also use LinkedIn for your digital law firm marketing efforts. It is a great way to establish your firm within your local area and meet potential clients.
You can supercharge your professional network online with the help of LinkedIn. A few years ago, this was not available to lawyers. Today is a completely different story. With more law firms realizing the benefits of SEO for lawyers, you can tap into a new target reach.
Here are the main ways in which you can use LinkedIn as part of your law firm internet marketing strategy:
It is a no brainer that setting up your profile in LinkedIn account is vital to let people know about your law firm or what you specialize in. But beefing up your profile is not enough; you have to get out there and network. Build relationships! The relationships you form, whether with potential clients or business partners, are relevant to your ability to market your law firm. Being in LinkedIn requires you to become proactive! You’ll never know from which of your LinkedIn connections your next potential referral could come from.
Build a Sense of Community
You can also build a community of like-minded professionals in LinkedIn. It is no secret that professionals use the network to establish connections with individuals and firms. It is also a great venue to begin conversations and establish your expertise and create prospects, say expert law firm marketing MN experts. You do not have to connect with fellow attorneys and legal professionals alone. You can also bring in media personnel into your group so you can create a bigger lead generation funnel.
Creating content and promoting it through your LinkedIn network is an important step to establish your credibility. Make sure that you share the content within your network so your potential clients can see them. Your goal is to provide useful information that the people in your network can use. They will appreciate the information and also turn to you for similar legal advice or information in the future. With this method alone, you are able to establish your credibility and reputation. In every content you produce, always position yourself as a leader and source of expert information.
Showcase Your Lawyers
If your firm consists of several lawyers, make it a point to showcase each of their abilities. These lawyers might specialize in various areas of practice. Make sure you highlight that so your firm’s potential clients know who to turn to for specific legal needs. Create separate bio pages for each of your attorneys. You should also include any credentials for each lawyer to entice others who might be interested in their services.
Law firm marketing should be successful if you create and follow a sound plan. Incorporate the strategies listed above to your marketing plan and see a rise in your firm’s client base.